4 ways to make your ecommerce brand more human

4 ways to make your ecommerce brand more human The world changed during the pandemic. With social distancing in place, people turned online for all aspects of their lives; catching up with friends and family, seeking advice from professionals, and, of course, shopping.    As “popping out to the shops” was no longer an option, […]

Why packaging is a profit centre

Why packaging is a profit centre When you think of your brand packaging, which words or phrases spring to mind?   Costly? An unwanted necessity? An unwelcome expense?    Do you ever think… profit centre? Customer retention tool? Conversion opportunity? A way to increase brand loyalty? Probably not.   To run an efficient business, you’ve […]

Lessons learned from IRX

Lessons learned from IRX Last week the world of ecommerce came together for the Internet Retailing Expo (also known as IRX). Birmingham’s NEC was filled with individuals from the biggest tech providers exhibiting and hosting talks on the latest in ecommerce. Couldn’t make it? Luckily for you, this article goes through our top five learnings […]

Nike gets personal

How the biggest brand on planet fashion futureproofed itself with a balance of scale and personalisation… Founded in Oregon, USA in 1964 as Blue Riband Sports (the name Nike wasn’t registered until 1971), by 2021 the brand was worth an incredible 83.71 billion dollars and today sits at no. 17 in the big list of […]