The Results
The Results
‘Unboxing’ channel provides global luxury jewellery brand with a new marketing platform that reaches every customer with personalised messaging
Paul Valentine (PV) is a young, luxury watch and jewellery brand with a strong sustainability and community ethos selling its effortless, sophisticated pieces all over the world.
Our brief was to create personalised experiences with messaging that would be included in the package and impossible to miss. And to track customer engagement, improve customer retention, and cross sell.
We worked with PV to create two campaigns. The first was a simple discount code for new customers. The second, an advent calendar campaign. Both were printed on high quality, recycled card flyers, and trackable via QR codes and Google Analytics.
7%
We achieved a 7% scan rate
15%
And conversion of up to 15%
‘Unboxing’ channel provides global luxury jewellery brand with a new marketing platform that reaches every customer with personalised messaging
Paul Valentine (PV) is a young, luxury watch and jewellery brand with a strong sustainability and community ethos selling its effortless, sophisticated pieces all over the world.
Our brief was to create personalised experiences with messaging that would be included in the package and impossible to miss. And to track customer engagement, improve customer retention, and cross sell.
We worked with PV to create two campaigns. The first was a simple discount code for new customers. The second, an advent calendar campaign. Both were printed on high quality, recycled card flyers, and trackable via QR codes and Google Analytics.
7%
We achieved a 7% scan rate
10%
And conversion of up to 10%
