Digital Marketing Intelligence,Now Delivered in Print

The solution that serves personalised marketing to your customers when they open their order

Penny Black unboxing illustration

Why use Penny Black?

When traditional channels fail and funds are in short supply, finding effective ways to engage new and existing customers can be a challenge for any ecommerce brand. This is where Penny Black comes in, making what convention says is impossible possible.

Our platform transforms print media included in your packages into a personalised, digital touchpoint that delights customers, inspires repeat purchases and drives a strong ROI. Welcome to your newest and highest-performing marketing channel.

Personalised Penny Black insert illustration

Benefits

Benefits

Increased Engagement

Make customers stick around and connect with your brand by surprising and delighting them when you have their complete, undivided attention.

Grow Revenue and LTV

Encourage repeat conversions the moment customers open their order

Long-Term brand loyalty

Leverage the moment they open their package to share your brand story with customers, build emotional connection and deep brand affinity.

Complete operational efficiency

Enjoy all these benefits with minimal disruption to your fulfilment process.

Proven Results

Invest in a channel that drives sustainable business growth from your existing customers.

Penny Black statistics on QR Code Scan Rate (5%) and Open Rate (100%)
Penny Black statistics illustration on revenue generated, conversion rate, email and sms.
Penny Black statistics illustration on ignored emails being 65%
Personalised insert statistics on wastage and accuracy illustration

Benefits

Increased Engagement

Make customers stick around and connect with your brand by surprising and delighting them when you have their complete, undivided attention.

Penny Black statistics on QR Code Scan Rate (5%) and Open Rate (100%)

Grow Revenue and LTV

Encourage repeat conversions the moment customers open their order.

Penny Black statistics illustration on revenue generated, conversion rate, email and sms.

Long-Term brand loyalty

Leverage the moment they open their package to share your brand story with customers, build emotional connection and deep brand affinity.

Penny Black statistics illustration on ignored emails being 65%

Complete operational efficiency

Enjoy all these benefits with minimal disruption to your fulfilment process.

Personalised insert statistics on wastage and accuracy illustration

Proven Results

Invest in a channel that drives sustainable business growth from your existing customers.

Award Winning Tech. Loved and Trusted By...

How It Works

Integrate

Seamlessly aggregate all your customer data, from multiple sources, into our platform.

Penny Black platform integrations
Creating segments and campaigns in Penny Black App illustration
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Create

Easily create endless segments and dynamic designs in the platform that are hyper-personalised to every customer.

Match

When an order is placed, the platform matches the right campaign and populates dynamic fields with the correct personalised content for each customer.

Penny Black WMS integrations illustration
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Personalised Print Illustration
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Print

Personalised inserts are printed on-demand and added to the package the moment the order is fulfilled.

Measure

QR codes and personalised discount codes make it easy to track the performance of your campaigns and feed data into the rest of your marketing.

Measuring campaign performance illustration

Partner with personalisation pioneers

Create innovative solutions together with Penny Black, a team with over 150 years of combined experience, and a partnership with AGFA.

Ecommerce Brands

Connect with customers in a hyper-personalised way beyond the moment of conversion in the real world. Drive more conversions, and build long-term customer loyalty – turning customers into adorers and adorers into ambassadors. 

Let’s make magic together!

eCommerce Brands Illustration

Fulfilment Partnerships

Grow your business, by helping your clients grow theirs with our innovative printed personalisation solutions that causes zero interruption to your processes.

Fulfilment Partnerships Illustration

Agency Partnerships

Let’s connect and help you solve customer experiences together. Change how customers experience your clients’ brand in the physical world with personalised printed communication at the moment they open their order. 

Agency Partnerships Illustration

Our customers’ success is our success

Read our case studies to see the results

Paul Valentine - Case Study
Bird & Blend - Case Study

Get your copy of the Owning the Unboxing Moment ebook

Fill out the form below to unlock your personal copy of the ebook.

Get inspired by examples of unboxing campaigns 

Fill out the form below to unlock your personal copy of the ebook.

Get your copy of the Owning the Unboxing Moment ebook

Fill out the form below to unlock your personal copy of the ebook.

Get your copy of the Owning the Unboxing Moment ebook

Fill out the form below to unlock your personal copy of the ebook.

Get inspired by examples of unboxing campaigns 

Fill out the form below to unlock your personal copy of the ebook.

Owning the unboxing moment ebook

Get your copy of the Owning the Unboxing Moment ebook

Fill out the form below to unlock your personal copy of the ebook.