The platform that turns orders into experiences

Sync data, personalise at scale, and seamlessly add personalised inserts to orders – all built, managed and tracked in one platform.

Penny Black Artwork Builder

INTEGRATE

Make your customer data work harder

Pull customer data from your ecommerce store, existing tech stack and warehouse management system to hyper-personalise the unboxing moment. 

Use hundreds of data points to send targeted campaigns with unique offers, product recommendations, and personalised messaging.

SEGMENT

farewell, generic inserts. hello targeted campaigns. 

Segment data in real-time, or import existing segments from Klaviyo.

Craft campaigns tailored for every step of the customer journey using purchase history, subscriber status, order frequency, location, and more.

CREATE

designs that convert

Upload on-brand designs straight into the platform, and use the Artwork Builder to configure which elements become dynamic attributes.

Create personalised artwork with Penny Black

TRACK

REAL TIME PERFORMANCE METRICS

Track campaign engagement and the impact on key metrics such as transactions, conversion rates, revenue and AOV.

Didn’t see the results you hoped? Need to launch timely, one-off campaigns? Quickly test and set new campaigns live and have them added to new orders in minutes.

CONFIGURE

effortlessly restock for un-interupted printing

Choose between A6 or A5 folded cards and easily restock from our suppliers or your 3PL. Monitor card stock levels in real time so you never stop printing.

PRINT

AUTOMATE PRINTING AS PART OF THE PICK AND PACK PROCESS

Don’t waste time matching the right campaigns to the right orders.

Penny Black automatically prints the targeted campaign on-demand during fulfilment.

What our customers have to say

What top DTC brands love about Penny Black

“As a young D2C brand, enhancing our unboxing experience is a crucial growth opportunity for us. With Penny Black's platform, we're already seeing some brilliant results and delighting our customers. The integration with our 3PL was super simple, the personalisation process is intuitive, and with regular testing and iterating, Penny Black has helped us unlock tremendous value through this channel.”

Gyve Safavi - Founder and CEO of SURI
Gyve Safavi Founder and CEO of SURI

“We are super excited to have the Klaviyo integration as it will allow us to address and segment our customers more effectively. Being able to personalise post-purchase communication through tailored offers according to our Klaviyo segments will be a huge game changer in increasing our customers’ experience with us as we’ll be able to meet their individual needs.”

Leonie Breede - Growth Lead at Paul Valentine
Leonie Breede Growth Lead at PAUL VALENTINE

"Enhancing our unboxing experience is a key growth opportunity for us as a young D2C brand. With Penny Black's platform, we’re already seeing brilliant results and delighting our customers. The 3PL integration was seamless, the personalisation process intuitive, and with regular testing, Penny Black has helped us unlock tremendous value. We can’t wait to see how our partnership develops."

George Duffy - Marketing Lead at Bird & Blend
George Duffy Marketing Lead - Bird & Blend Tea Co.

Discover the platform

Get your copy of the Owning the Unboxing Moment ebook

Fill out the form below to unlock your personal copy of the ebook.

Get inspired by examples of unboxing campaigns 

Fill out the form below to unlock your personal copy of the ebook.

Get your copy of the Owning the Unboxing Moment ebook

Fill out the form below to unlock your personal copy of the ebook.

Get your copy of the Owning the Unboxing Moment ebook

Fill out the form below to unlock your personal copy of the ebook.

Get inspired by examples of unboxing campaigns 

Fill out the form below to unlock your personal copy of the ebook.

Owning the unboxing moment ebook

Get your copy of the Owning the Unboxing Moment ebook

Fill out the form below to unlock your personal copy of the ebook.