Unboxing campaign success stories: How top brands are winning with personalisation

Unboxing campaign success stories: How top brands are winning with personalisation Today, creating meaningful customer experiences is essential for brands to stand out. One of the most powerful, yet often overlooked, opportunities for engagement is the unboxing moment – the point when customers physically interact with their purchased products. Leading brands are tapping into personalised […]

The power of unboxing marketing: Building a compelling business case for your team

The power of unboxing marketing: Building a compelling business case for your team Unboxing marketing is quickly becoming a game-changer for ecommerce brands looking to build stronger relationships with their customers. More than just a nice touch, it turns the moment of receiving a package into a powerful marketing channel that encourages repeat purchases and […]

Mastering Phygital: 5 strategies to elevate your post-purchase experience

Mastering phygital: 5 strategies to elevate your post-purchase experience In today’s highly competitive ecommerce landscape, brands are always looking for ways to stand out, retain customers, and boost lifetime value. With the rapid rise of online shopping, personalising every customer interaction has become more essential than ever. Enter phygital marketing – a blend of the […]

Why digital-only post-purchase marketing is failing your brand

Why digital-only post-purchase marketing is failing your brand It’s easy to believe that digital marketing is the be-all and end-all for customer engagement. From targeted ads to personalised email campaigns, brands have mastered the art of digital customer touchpoints. But, more recently, relying solely on digital post-purchase marketing may be hindering your brand’s growth potential […]

Retention Masters: Proven retention strategies from Bigvits’ Head of Marketing

Retention Masters: Proven retention strategies from Bigvits’ Head of Marketing Welcome to “Retention Masters,” our new series where we spotlight the top experts in customer retention. We’re here to inspire you to get the most out of your existing customers, fine-tune your retention strategies, and explore new opportunities you might not have considered yet. In […]

3 ways to achieve post-purchase cut-through

3 ways to achieve post-purchase cut-through Customer acquisition costs have skyrocketed by 222% over the last eight years, jumping from £9 per customer in 2017 to a staggering £29 in 2022. This sharp uptick, combined with the escalating costs of goods and the discounts necessary to attract new customers, has made it challenging for brands […]

Phygital experiences – what are they and why should I care?

Phygital experiences – what are they and why should I care? Recently, the term “phygital” has been spoken about more often in ecommerce (and beyond). This strange-sounding word – a combination of “physical” and “digital” – is being used to describe a trend in ecommerce where businesses are bridging the gap between tangible IRL moments […]

Need for speed: How Penny Black optimises print speed performance

Need for speed: How Penny Black optimises print speed performance Print speed makes the difference between success and failure for third-party logistics (3PL) providers and operational teams. At Penny Black, we know that businesses must balance the need to hit targets with the goal of delighting their customers with personalised customer experiences. That’s why Penny […]

PARTNER SPOTLIGHT: 6 questions with Descartes Peoplevox

PARTNER SPOTLIGHT: 6 questions with descartes peoplevox At Penny Black we know that to make truly magical unboxing moments work, we have to be a seamless part of every brand’s fulfilment process. That’s why we integrate with a wide range of warehouse management systems (WMS) that make a brand’s life simple. One of those integrations […]

Press release: Sept 2023 – Personalised packaging startup Penny Black rides high on ecommerce with added £1.5m investment

Personalised packaging startup Penny Black rides high on ecommerce with added £1.5m investment 05 September 2023, London, UK: Penny Black, the UK tech pioneer using innovative marketing techniques to make drab ecommerce packages more rewarding and personalised, has received an additional £1.5m in seed funding from AGFA, the 150-year-old imaging technology company and VC investor, […]