3 ways to achieve post-purchase cut-through

3 ways to achieve post-purchase cut-through Customer acquisition costs have skyrocketed by 222% over the last eight years, jumping from £9 per customer in 2017 to a staggering £29 in 2022. This sharp uptick, combined with the escalating costs of goods and the discounts necessary to attract new customers, has made it challenging for brands […]

Phygital experiences – what are they and why should I care?

Phygital experiences – what are they and why should I care? Recently, the term “phygital” has been spoken about more often in ecommerce (and beyond). This strange-sounding word – a combination of “physical” and “digital” – is being used to describe a trend in ecommerce where businesses are bridging the gap between tangible IRL moments […]

Need for speed: How Penny Black optimises print speed performance

Need for speed: How Penny Black optimises print speed performance Print speed makes the difference between success and failure for third-party logistics (3PL) providers and operational teams. At Penny Black, we know that businesses must balance the need to hit targets with the goal of delighting their customers with personalised customer experiences. That’s why Penny […]

PARTNER SPOTLIGHT: 6 questions with Descartes Peoplevox

PARTNER SPOTLIGHT: 6 questions with descartes peoplevox At Penny Black we know that to make truly magical unboxing moments work, we have to be a seamless part of every brand’s fulfilment process. That’s why we integrate with a wide range of warehouse management systems (WMS) that make a brand’s life simple. One of those integrations […]

Press release: Sept 2023 – Personalised packaging startup Penny Black rides high on ecommerce with added £1.5m investment

Personalised packaging startup Penny Black rides high on ecommerce with added £1.5m investment 05 September 2023, London, UK: Penny Black, the UK tech pioneer using innovative marketing techniques to make drab ecommerce packages more rewarding and personalised, has received an additional £1.5m in seed funding from AGFA, the 150-year-old imaging technology company and VC investor, […]

3PL PARTNER SPOTLIGHT: 8 Questions With Kevin Rogers, MD Of Elanders UK

3PL PARTNER SPOTLIGHT8 questions with Kevin Rogers, MD of Elanders UK At Penny Black, we work with leading 3PLs to make what was previously impossible, possible: Printing and adding personalised inserts to customers’ orders, on-demand and in real-time. The results? 3PLs get to push personalisation as a value-added service their competitors can’t. Meanwhile, ecommerce brands […]

Creating personalised unboxing experiences this Valentine’s Day

Creating personalised unboxing experiences this Valentine’s Day The season of love is fast approaching – a significant time for romantics and ecommerce brands alike. For many years, Valentine’s Day has been the first big opportunity of the year for ecommerce brands to acquire new customers and retain loyal ones. Consumers are looking for great deals, […]

New feature: Smart gift notes are now live

New feature: Smart gift notes are now live At this most wonderful time of year, we couldn’t be more excited to give you the gift of a new feature announcement.   🎉 Introducing…Smart gift notes! 🎉   It’s now even easier to let your customers add personalised, beautifully designed gift notes to their orders with […]

’Tis the season: 3 examples of seasonal unboxing campaigns

’Tis the season: 3 examples of seasonal unboxing campaigns The Christmas ads are out and the mince pies are stacked high on the shelves. The time for Christmas shopping is here. Tis’ the season for endless opportunities for growth – especially with nearly 40% of online sales being generated in the last three months of […]

Unboxing the challenges of the 2022 peak season and how you can combat them

Unboxing the challenges of the 2022 peak season and how you can combat them Peak season is an exciting time for customers and businesses alike. Whether you’re formulating strategies for Black Friday, Cyber Monday or Christmas, there are plenty of opportunities for growth. But this year, peak season will look a little different. Firstly, what […]

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Get inspired by examples of unboxing campaigns 

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Owning the unboxing moment ebook

Get your copy of the Owning the Unboxing Moment ebook

Fill out the form below to unlock your personal copy of the ebook.