Lessons learned from IRX

Lessons learned from IRX Last week the world of ecommerce came together for the Internet Retailing Expo (also known as IRX). Birmingham’s NEC was filled with individuals from the biggest tech providers exhibiting and hosting talks on the latest in ecommerce. Couldn’t make it? Luckily for you, this article goes through our top five learnings […]

Nike gets personal

How the biggest brand on planet fashion futureproofed itself with a balance of scale and personalisation… Founded in Oregon, USA in 1964 as Blue Riband Sports (the name Nike wasn’t registered until 1971), by 2021 the brand was worth an incredible 83.71 billion dollars and today sits at no. 17 in the big list of […]