Pricing that scales with you
Use every unboxing moment to convert and connect with customers. 4-6 x return on investment, proven.
How many print credits will you use each month?
Production Management*
Select and replenish paper and ink stocks yourself from your own suppliers (we’ll recommend what works best)
A fully managed service where we source and manage all paper and inks levels from our vetted suppliers, so you don’t have to.
Select your ideal paper stock
- A6
-
- A6
- A5 (with centrefold)
*Additional fees may be applied based on your printer set-up requirements
Starting at
567 /month
Everything needed to create moments of unboxing magic available on every plan
Platform Features
- Unlimited personalised unboxing campaigns
- In-platform artwork builder
- Hyper-precise segmentation
- Personalised discount code generator (Shopify only)
- Personalised gift notes (Shopify and WooCommerce only)
- Reporting, attribution and tracking
Integrations
- Installation with your ecommerce platform (including Shopify, Magento, WooCommerce, Salesforce and more)
-
Starter martech integrations
(Klaviyo, Google Analytics and more) - 3PL integration and installation
- WMS integration
- Request custom integrations
Service
- Email and phone support
- Dedicated account manager
- Custom report building
- Remote monitoring of consumable levels and printers
- Request features to our team
Trusted by iconic and ambitious brands
In-package personalisation that gets results
1.8%conversion rate
£2.20additional revenue earned for every insert sent
4-6Xreturn on investment(ROI)
Frequently Asked Questions
We will consider your individual requirements to decide on the right printer set-up for your business. On average, our customers require 1-2 printers that cost £500 per unit.
Absolutely. We'll advise you on the best materials and our trusted suppliers so you get the best out of Penny Black.
Alternatively, we offer a production management service at an additional cost. The fee is then included in your monthly invoice from Penny Black.
If you exceed your allotted print credits, you’ll be charged for the overage based on your previous average print credit charge. This charge will automatically be applied to your monthly invoice. But, we understand that as your business grows, so too may your printing needs.
If exceeding your monthly print credit allowance becomes common, speak with your Customer Success Manager about upgrading your package to a more cost-effective plan. We’re committed to helping you find a solution that generates the strongest ROI.
If you’re on an annual contract, any credits you don’t use in the billing year can be rolled over to the following year. We can't roll credits over if you’re on a short-term contract. You need to use them or lose them.
Tell your Customer Success Manager to discuss what works best for you and your brand’s needs.
Not a problem. At Penny Black, our pricing is based on the number of print credits you use, not your overall order volume. If you only want to include personalised inserts in a certain percentage of your orders, let us know when you enquire. We do recommend you include an insert in every order, though. Why? Because then, every single unboxing moment becomes an opportunity to connect with and convert customers.
Set-up support includes procurement and assistance installing printers wherever you fulfil your orders from. It also includes getting our platform installed with your ecommerce store, marketing tools and WMS. We’ll also meet with your fulfilment team to work Penny Black into their processes. During onboarding, our Customer Success team works with you to get your first few Penny Black campaigns up and running and will catch up with you often to make sure you’re always optimising your campaigns.
