Press release: Oct 2022 – Ecommerce marketing and packaging innovator, Penny Black, attracts further investment of £1.3m

Ecommerce marketing and packaging innovator, Penny Black, attracts further investment of £1.3m Further investment for marketing innovator follows the award-winning launch of hyper-personalised packaging experiences London, UK, 25 October 2022: Penny Black, the ecommerce platform turning packaging into a  new marketing channel, has received an additional £1.3m in seed funding from AGFA, and VC investor, […]

Why you need to develop your end-customer delivery experience

Why you need to develop your end-customer delivery experience Brought to you by Starshipit Getting your delivery experience right is an essential part of running an ecommerce business. Did you know that 85% of online shoppers say that a poor delivery experience would stop them from ordering from the same online retailer again? When your […]

New integration: Klaviyo & Penny Black

New integration: Klaviyo Build High-Performing Penny Black Campaigns Using Existing Klaviyo Segments Roll up, roll up, big news just broke at Penny Black. We’ve launched a brand new integration with the most famed email and SMS platform… Klaviyo! Now, every single touch point you have with your customers is completely personalised; including one area where […]

4 ways to make your ecommerce brand more human

4 ways to make your ecommerce brand more human The world changed during the pandemic. With social distancing in place, people turned online for all aspects of their lives; catching up with friends and family, seeking advice from professionals, and, of course, shopping.    As “popping out to the shops” was no longer an option, […]

Why packaging is a profit centre

Why packaging is a profit centre When you think of your brand packaging, which words or phrases spring to mind?   Costly? An unwanted necessity? An unwelcome expense?    Do you ever think… profit centre? Customer retention tool? Conversion opportunity? A way to increase brand loyalty? Probably not.   To run an efficient business, you’ve […]

Lessons learned from IRX

Lessons learned from IRX Last week the world of ecommerce came together for the Internet Retailing Expo (also known as IRX). Birmingham’s NEC was filled with individuals from the biggest tech providers exhibiting and hosting talks on the latest in ecommerce. Couldn’t make it? Luckily for you, this article goes through our top five learnings […]

Press Release April ’22

A technology first, set to revolutionise online customer experience and marketing through ecommerce packaging Read Press Release

Paul Valentine

Paul Valentine growth has been consistently strong but much of it comes from first-time buyers. And even happy first-time buyers can be one-time buyers until the right connection is made. So, PV wanted to create personalised experiences with messaging that would be included in the package and impossible to miss. Discovery how Penny Black made […]

Personalisation – Getting it right

With a 100% open rate guaranteed, your customers’ ecommerce package, can be turned into a smart new marketing channel to automate customer retention or deliver a personalised customer experience. Why make the effort? Drive revenue growth up to 30% Improve click-through rates by 14% Improve conversions by 10% 62% of consumers are more likely to […]

Nike gets personal

How the biggest brand on planet fashion futureproofed itself with a balance of scale and personalisation… Founded in Oregon, USA in 1964 as Blue Riband Sports (the name Nike wasn’t registered until 1971), by 2021 the brand was worth an incredible 83.71 billion dollars and today sits at no. 17 in the big list of […]