3PL PARTNER SPOTLIGHT: 8 Questions With Kevin Rogers, MD Of Elanders UK

3PL PARTNER SPOTLIGHT8 questions with Kevin Rogers, MD of Elanders UK At Penny Black, we work with leading 3PLs to make what was previously impossible, possible: Printing and adding personalised inserts to customers’ orders, on-demand and in real-time. The results? 3PLs get to push personalisation as a value-added service their competitors can’t. Meanwhile, ecommerce brands […]

Creating personalised unboxing experiences this Valentine’s Day

Creating personalised unboxing experiences this Valentine’s Day The season of love is fast approaching – a significant time for romantics and ecommerce brands alike. For many years, Valentine’s Day has been the first big opportunity of the year for ecommerce brands to acquire new customers and retain loyal ones. Consumers are looking for great deals, […]

New feature: Smart gift notes are now live

New feature: Smart gift notes are now live At this most wonderful time of year, we couldn’t be more excited to give you the gift of a new feature announcement.   🎉 Introducing…Smart gift notes! 🎉   It’s now even easier to let your customers add personalised, beautifully designed gift notes to their orders with […]

’Tis the season: 3 examples of seasonal unboxing campaigns

’Tis the season: 3 examples of seasonal unboxing campaigns The Christmas ads are out and the mince pies are stacked high on the shelves. The time for Christmas shopping is here. Tis’ the season for endless opportunities for growth – especially with nearly 40% of online sales being generated in the last three months of […]

Unboxing the challenges of the 2022 peak season and how you can combat them

Unboxing the challenges of the 2022 peak season and how you can combat them Peak season is an exciting time for customers and businesses alike. Whether you’re formulating strategies for Black Friday, Cyber Monday or Christmas, there are plenty of opportunities for growth. But this year, peak season will look a little different. Firstly, what […]

Press release: Oct 2022 – Ecommerce marketing and packaging innovator, Penny Black, attracts further investment of £1.3m

Ecommerce marketing and packaging innovator, Penny Black, attracts further investment of £1.3m Further investment for marketing innovator follows the award-winning launch of hyper-personalised packaging experiences London, UK, 25 October 2022: Penny Black, the ecommerce platform turning packaging into a  new marketing channel, has received an additional £1.3m in seed funding from AGFA, and VC investor, […]

Why you need to develop your end-customer delivery experience

Why you need to develop your end-customer delivery experience Brought to you by Starshipit Getting your delivery experience right is an essential part of running an ecommerce business. Did you know that 85% of online shoppers say that a poor delivery experience would stop them from ordering from the same online retailer again? When your […]

New integration: Klaviyo & Penny Black

New integration: Klaviyo Build High-Performing Penny Black Campaigns Using Existing Klaviyo Segments Roll up, roll up, big news just broke at Penny Black. We’ve launched a brand new integration with the most famed email and SMS platform… Klaviyo! Now, every single touch point you have with your customers is completely personalised; including one area where […]

4 ways to make your ecommerce brand more human

4 ways to make your ecommerce brand more human The world changed during the pandemic. With social distancing in place, people turned online for all aspects of their lives; catching up with friends and family, seeking advice from professionals, and, of course, shopping.    As “popping out to the shops” was no longer an option, […]

Why packaging is a profit centre

Why packaging is a profit centre When you think of your brand packaging, which words or phrases spring to mind?   Costly? An unwanted necessity? An unwelcome expense?    Do you ever think… profit centre? Customer retention tool? Conversion opportunity? A way to increase brand loyalty? Probably not.   To run an efficient business, you’ve […]